Small businesses are where many entrepreneurs get their start, and there’s no question that small businesses deserve to be supported and nurtured. However, in the digital age, it can be difficult to stand out from your competitors and reach the customers you’re looking for. If you’re looking to build awareness about your small business, or if you want to increase sales through digital marketing, then check out these tips on how to grow your small business with digital marketing.
Landing Page Optimization
Landing pages are web pages designed specifically for one purpose—typically, to get a visitor to do something, such as fill out a form or buy something. They should have one goal and be laser-focused on delivering that value. Many small businesses don’t have time or budget for much marketing beyond social media, which means many are missing out on a powerful way of driving leads: landing page optimization. With a little bit of work, you can use landing pages to convert more visitors into leads and even paying customers.
Reviews and Testimonials
If you’re running a small business, it’s essential that you build a network of reviews and testimonials. There are two main ways to go about doing so: reach out to past customers yourself or use customer review sites like Google My Business, Trust Pilot, Yelp, Houzz, Angie’s List, etc. The latter is much more effective—just be sure your profile is up-to-date and that you respond quickly when customers write in with questions or concerns.
Product Feed on Facebook
Facebook’s newsfeed algorithm is designed for user engagement and can drive a ton of traffic—especially if you know how to leverage its paid advertising platform. If your business is on Facebook, you should submit a product feed that includes all of your products and related content (images, descriptions, tags). The algorithm will automatically surface posts like it in users’ newsfeeds so they have even more opportunities to engage.
Instagram Hashtag Growth
Use Hashtags to expand your reach and build a community of people who love what you do. Make sure you only use relevant hashtags though, or you’ll get lost in an endless sea of posts. Find out which hashtags are most popular for your industry and give them a try! For example, if I had an account about bunnies, I might post pictures tagged with #ilovebunnies or #bunnyinstagram.
Live Video Appearances
Live video platforms are not only a great way to promote your business and create awareness, but they can also be powerful tools for customer engagement. You can answer questions and provide instant feedback on concerns people have about your products or services, as well as participate in ongoing conversations that relate to your niche. And if you’re giving a webinar or presentation at an upcoming event, live video streaming is one of the most effective ways to get real-time interaction and feedback from customers, prospects, and partners.
Email Automation
Once you’ve gotten your list up and running, take advantage of email automation. With just a few simple clicks, you can set up automated messages that go out to every person on your email list. It’s a great way to share information quickly and ensure that everyone on your list hears from you regularly.